![The 11 Principles of Design and Art [Infographics Included]](/_astro/principles-of-design-and-art-1.jIpeTnWF_ZVFFqd.webp)
The 11 Principles of Design and Art [Infographics Included]
Repetition, rhythm, movement, balance, proportion, white space, contrast, emphasis, hierarchy, variety and unity. Each principle explained with real examples and a free PDF.
Since 2019
The principles of design and the mindset of UX, in plain language, with real interfaces as examples.
![The 11 Principles of Design and Art [Infographics Included]](/_astro/principles-of-design-and-art-1.jIpeTnWF_ZVFFqd.webp)
Repetition, rhythm, movement, balance, proportion, white space, contrast, emphasis, hierarchy, variety and unity. Each principle explained with real examples and a free PDF.
The articles most readers begin with. Together they cover every element, principle, and the basics of UX.
The 7 elements of design are point, line, shape, form, space, color and texture. Each one explained with real interfaces, plus a free printable infographic PDF.
Similarity, continuation, closure, proximity, figure-ground, symmetry and common fate, each explained with interface examples. Free cheat sheet PDF included.
What proportion means in design, how size and visual weight relate, and how to use scale to guide attention. Clear examples from apps, posters and architecture.
The definitive guide for usabilty testing. In this article, we will explore various steps to perform usability testing, its advantages and alternatives.
Newest writing first. All 55 articles
Design Fundamentals White space in Design White space is the empty space in a design. It is also known as negative space.
Design Fundamentals Emphasis Principle of Design Emphasis is how you pull the eye to one part of a composition. Learn the techniques (contrast, isolation, placement, scale) with real UI and poster examples.
Design Fundamentals Movement Principle of Design Movement guides the viewer's eye along a path through a composition. Learn the techniques, from lines and repetition to actual motion, with examples from real designs.
Design Fundamentals Balance Principle of Design [Infographics Included] Symmetrical, asymmetrical and radial balance explained. How visual weight works and how to check whether a design feels balanced. Free infographic PDF included.
Case Studies Neue: An Online Clothing Store for Blind People [Case Study] Project Overview The product: Neue is an online clothing store specifically focused on making purchases convenient for blind people. The app is designed… The elements and principles of design, one at a time, with real interfaces as examples. Balance, contrast, emphasis, hierarchy, white space, Gestalt and more. Every principle in the series, alphabetically.

A free six-lesson course for designers who make good screens and want to understand why some still fail. The UX mindset, the research that replaces assumptions, and your first persona and journey map.
Take the free courseWhat UX actually involves. Research, personas, journeys, usability, psychology, and the mindset that separates UX from UI.
The law of continuation explains why the eye follows lines, curves and paths. What it is, how it differs from similarity, and how designers use it in layouts.
In this article, we will discuss why the false-consensus effect is bad for UX designers and what are the ways we can avoid the effect.
In this article we will discuss how anchoring bias affects our decisions and why is it important for marketers and designers.
In this article, we will discuss the bandwagon effect, how to avoid it and its effect on social media. The Bandwagon effect is a type of cognitive bias.
55 articles, grouped.
ux360.design started as bestDesignTrend in 2019, a place to write down solutions to design-tool problems that were frustrating to find. Readers kept asking to be taught UX, so the writing moved to the foundations: the elements and principles of design, then the mindset that separates UX from UI.
Everything here is written from working experience in product design, with real interfaces as examples. More about the author.