All articles

55 articles since 2019, newest first. Pick a topic in the bar above to narrow down.

Design Fundamentals

White space in Design

White space is the empty space in a design. It is also known as negative space.

5 min read

Design Fundamentals

Emphasis Principle of Design

Emphasis is how you pull the eye to one part of a composition. Learn the techniques (contrast, isolation, placement, scale) with real UI and poster examples.

5 min read

Design Fundamentals

Movement Principle of Design

Movement guides the viewer's eye along a path through a composition. Learn the techniques, from lines and repetition to actual motion, with examples from real designs.

6 min read

Design Fundamentals

Balance Principle of Design [Infographics Included]

Symmetrical, asymmetrical and radial balance explained. How visual weight works and how to check whether a design feels balanced. Free infographic PDF included.

6 min read

Case Studies

Neue: An Online Clothing Store for Blind People [Case Study]

Project Overview The product: Neue is an online clothing store specifically focused on making purchases convenient for blind people. The app is designed…

6 min read

Case Studies

Flora: An Online Flower Shop [Case Study]

Project Overview The product: Flora is an online flower shop based in San Fransico, California that also ships its products to the UK. The app is designed…

7 min read

Design Fundamentals

Variety Principle of Design

Variety breaks monotony and creates visual interest. What it means, how it balances against unity, and how to add it with shape, color, size and texture.

4 min read

Design Fundamentals

Unity Principle of Design [Infographics Included]

Unity ties every element of a composition together. Learn the methods that create it (proximity, repetition, alignment, continuation) with examples and a free infographic.

4 min read

Design Fundamentals

Proportion Principle of design

What proportion means in design, how size and visual weight relate, and how to use scale to guide attention. Clear examples from apps, posters and architecture.

7 min read

Design Fundamentals

Point in design

The point is the first element of design. What a point is, how points create focus, lines and patterns, and examples from typography, layout and art.

4 min read

Case Studies

Nutri App for Automated Nutrition Value[Case Study]

Project Overview The product: Nutri is a recipe nutrition calculator app developed for a luxury restaurant called Cape’s Banquet located in the tourist area…

6 min read

Design Fundamentals

Texture In Design: Types & Importance [Infographics Included]

The types of texture in design (tactile and visual, real and implied) with examples from print and digital work, and how texture changes how a design feels.

4 min read